Staff Designer | IC • NYC
Liz Bauer
A process-driven approach to crafting meaningful, intuitive & interactive experiences.
A+D Website Redesign & Campaign Integration
Art Direction, Design Lead, UX, UI
Revamped the A+D product website to reflect a rebranding effort aimed at building trust and emotional connections with new parents.
Global Campaign for Glucocontro.online Software & Connected Contour Solution
Art Direction, Design Lead, Asset Management, UX, UI
Led design of Ascensia Diabetes Care’s global campaign introducing a new diabetes management software to both health care professionals and patients. Maintained campaign cohesiveness while tailoring assets to address regional differences and a diverse target audience.
RSD Video Showreel Animation Design
Art Direction, Design Lead, Production Management
Designed an animated showreel showcasing the agency’s portfolio of work and diverse capabilities.
Ascensia US BGM Consumer & HCP Website Updates
Art Direction, Design Lead, UX, UI
Redesigned BGM product website to clarify product benefits and increase conversion while maintaining cohesiveness with the overall product suite and adhering to strict CMS constraints.
Aleve Arthritis Bottle Animation Design
Art Direction, Design Lead, Production Management
Created a 3D animation concept demonstrating the easy-to-use Aleve Easy Open Arthritis Cap designed for people with limited hand dexterity.