Staff Designer | IC • NYC
Liz Bauer
Agency-trained. OTC, diabetes care, patient tools, and clinical workflows, all shipped on client timelines with accessibility specced and handoffs developers could build from.
ConNext Ed – Pharmacy Education App
Product Designer, Project & Production Management
Directed design and production of ConNext Ed, turning Ascensia’s print training binder into a tablet app pharmacists could use at the counter. Budget ruled out a redesign, so mapped the binder into fewer taps. Owned the user flows, wireframes, and screen designs, directed a senior designer who built out the rest from the design template, and ran the project through QA.
GLUCOCONTRO.ONLINE – GLOBAL SOFTWARE LAUNCH CAMPAIGN
Lead Designer (sole designer on the project): UX, UI, Asset Management
Led design of Ascensia Diabetes Care’s 15-month global campaign introducing new diabetes management software to doctors and patients. Presented 3 layout directions and persuaded the brand team to drop the one they asked for, then built localization kits precise enough for one dev team to rebuild every market.
A+D Website Redesign
Lead Designer (sole designer on the project)
Rebuilt Bayer's A+D site around what the traffic showed: parents used two pages and ignored the rest. Recommended cutting the dead content, then designed every layout from sitemap through developer handoff and QA.
ASCENSIA U.S. BGM CONSUMER & HCP SITE REDESIGN
Lead Designer, UX, UI
Redesigned Ascensia’s U.S. BGM pages to lead with product, using only the components and base styles a global template allowed. Found the site was routing healthcare professionals into consumer pages, so built them their own site section.
RSD Video Showreel Animation Design
Design Lead, Art Direction, Production Management
Built RSD’s new-business showreel from 40 years of work. Curated the archive, broke leadership’s messaging into timed animation beats, then directed the studio in Ukraine that produced it.